Kids Camp Campaign – Southfields Campsite, Kajiado

Project Overview
Southfields Campsite partnered with Ridgemont Africa to promote its kids camping program—a unique opportunity for young campers to learn, explore, and grow outside the classroom.
The Kids Camp Campaign was crafted to highlight the transformative experiences children enjoy at Southfields: from team-building activities to connecting with nature and building life skills.

What We Did
Storytelling through Video: Captured authentic moments of kids learning, laughing, and bonding through hands-on activities at camp.

Targeted Digital Advertising: Deployed highly optimized Facebook ads focused on engaging parents and guardians looking for enriching outdoor experiences.

Lead Management Setup: Structured the campaign to convert interest into conversations and inquiries with the Southfields team.

Content Production: Produced visual content—including videos, interviews, and behind-the-scenes moments—that emotionally resonated with families.

Results
6,580 views and 5,166 reach across the campaign.

1,020 direct link clicks, driving meaningful engagement.

15 new messaging conversations initiated directly from the ads.

Strong community engagement with 39 post reactions, 10 page likes, and a growing audience.

Impact
The Kids Camp Campaign positioned Southfields not just as a campsite, but as a life-shaping destination for the next generation.
The campaign enhanced brand credibility, sparked new family interest, and showcased the value of Southfields Campsite as a place where important lessons are learned under the stars, not just in classrooms.