Amenities & Comfort Campaign – Southfields Campsite, Kajiado

Project Overview
Southfields Campsite wanted to break the old stereotype that camping means discomfort and rough living. The Amenities & Comfort Campaign was designed to showcase the modern conveniences available at Southfields—clean stone bathrooms, well-built kitchens, bandas, electricity, and fresh water supply—while still offering the beauty and peace of the outdoors.

What We Did
Facility-Focused Visual Storytelling: Captured the campsite’s facilities through vibrant, inviting video and photo content.

Messaging Strategy: Crafted ad copy emphasizing the blend of comfort + adventure, challenging common perceptions of camping.

Targeted Facebook Advertising: Reached family groups, urban adventurers, and church organizations looking for a balance of nature and convenience.

Engagement Funnel: Set up messaging flows to make it easy for leads to inquire after seeing the ads.

Results
3,711 views and 5,810 reach on the campaign.

2,421 clicks demonstrating strong curiosity and engagement.

7 new messaging conversations initiated directly from the campaign.

Growing interest from urban audiences seeking nature experiences without sacrificing comfort.

Impact
The Amenities & Comfort Campaign repositioned Southfields as a premium yet accessible camping experience—perfect for families, youth groups, and organizations who want the adventure of nature with the comfort of modern facilities.
The campaign helped broaden Southfields’ appeal and increased direct engagement with a new segment of clients looking for ease and authenticity in their outdoor experiences.