Serenity Campaign – Southfields Campsite, Kajiado

What We Did
Storytelling through Video: Captured stunning footage of sunsets, open plains, and peaceful walks under the acacia trees.

Targeted Digital Advertising: Deployed high-performing Facebook ads optimized for engagement and inquiries.

Lead Management Setup: Built simple, intuitive funnels for inquiries, follow-ups, and bookings.

Content Production: Produced professional interviews, images, and videos highlighting the Southfields experience.

Results
14,151 views and 10,552 reach on our main ad.

1,020 direct link clicks at an incredibly low cost-per-click (CPC) of Ksh 0.96.

34 new inquiries, 31 followers, and rapid brand awareness growth.

Our ads outperformed 80% of Facebook ads globally, affirming Ridgemont Africa’s expertise in niche digital marketing.

Impact
The Serenity Campaign helped Southfields Campsite transition from a hidden gem to a recognized destination, driving bookings, raising brand visibility, and laying the foundation for sustainable long-term growth.